Live The Challenge PlayStation Competition Perfectly Captured FIFA World Cup Fever
To score in on the FIFA World Cup frenzy that captured the hearts and minds of everyone this June 2014, of Bawabat Al Sharq mall organized ‘Live The Challenge’ PlayStation Championship for video gamers and soccer fans alike. Held from 2nd – 26th July, the tournament packed in hours of unbridled fun and edge-of-the seat competitions.
The championship comprised 8 rounds & each round was a face-off between two or more competing teams. Contestants picked their favorite soccer team to use throughout the tournament and win through the matches.
What was in for the players? Along with the bragging rights, the winner, 1st runner up and the 2nd runner up won cash prizes worth a staggering 30,000 AED, 20,000 AED and 10,000 AED respectively.
The registration stand was opened at the mall from 19-21 June & 26 – 28th June and we managed to register all of 256 participants (as that was our limit) even before the registration officially closed.
Our Facebook page served as a one stop shop for all the information regarding the Championship – the players’ schedule, name of round winners and every detail related to the Championship.
And that’s not it! We also ran several social media competitions such as FIFA World Cup Trivia and Spot The Birds Video competition where one lucky winner selected through a random draw won 500 AED.