Bawabat Al Sharq Mall Wins Gold At The Prestigious Middle East & North Africa Shopping Centre & Retailer Awards
Bawabat Al Sharq mall, the distinguished destination mall in the city of Baniyas East, Abu Dhabi, has bagged the prestigious 2014 Middle East Council of Shopping Centers (MECSC) Gold Award, Marketing Excellence, Sales Promotion and events for the Mother’s Day Event held in March 2014.
The MECSC Awards is the premier awards for the retail real estate industry. The awards are designed to honor outstanding achievements in retail, marketing, NOI enhancement, and the design and development of retail properties; it is recognized as the benchmark for excellence in the industry. All Gold winners will automatically enter into an international competition for the Viva (Vision, Innovation, Value, and Achievement) Best-of-the-Best Awards to be held in the USA in May 2015.
The Awards were presented at a dazzling ceremony organized by the Middle East Council of Shopping Centers at the Ritz Carlton DIFC, Dubai on the 13th of October.
The Bawabat Al Sharq Mall event was geared to promote rewarding all mothers by having their children express their love and gratitude. The mall built a special, large sized themed gift box that acted as a studio. All participating individuals recorded their messages of Love on camera. In the course of the interviews they were all asked, “What would you wish for your mother on her very special day?” A week later all participants were invited back to the mall, not knowing what was about to unfold. The mall had made all participants’ wishes come true, by providing all the gifts they had wished for. A final emotional video recording summarizing all the beautiful messages of unconditional love played in the background to honor the occasion.
Commenting on the win, Mr. Subhi Benkhadra, CEO of Baniyas Investment and Development Company said,” We are honored to receive the Middle East Council of Shopping Center Retailer Award, it is the most prominent recognition that may be achieved in the region. This recognition confirms our commitment to develop innovative projects, events and set new standards for the retail sector in the UAE. We remain dedicated to continue along this path serving both retailers and shoppers.”
Bawabat Al Sharq Mall is part of the Bawabat Al Sharq Project, a multi-billion Dirham mixed use real estate development spanning 108 hectares of land in Baniyas.
Developed by Baniyas Investment & Development Company, the mall features unique design concepts, with expansive spaces and natural lighting covering 62,265 sqm of gross leasable area spread across two floors. It is home to various globally recognized brands. Amongst its stores are a mix of shopping, dining and entertainment brands which have been introduced for the first time in the emirate. Bawabat Al Sharq Mall’s introduction to the retail offering in Abu Dhabi has significantly lead to the progress of the retail segment in Abu Dhabi.